celery oliveyour external growth partner

GROWTH
THAT
UNDERSTANDS
BUSINESS.

Strategy, creative, media and measurement. Connected to your business, with one point of contact taking responsibility for the whole picture. Not just more traffic. Growth that shows in your sales.

Business strategy ✦Offer ✦Performance ✦UGC ✦Founder video ✦Tracking ✦CRO ✦Retention ✦Email ✦Analytics ✦Business strategy ✦Offer ✦Performance ✦UGC ✦Founder video ✦Tracking ✦CRO ✦Retention ✦Email ✦Analytics ✦
01 / The problem

Four things we see
in almost every business.

The symptoms vary. The cause is usually the same: marketing is disconnected from the business.

{01}

More budget. Same sales.

Your ad account gets more money than your content can handle. Cost per purchase goes up. Sales stay flat. Scaling starts with the offer and the creative.

{02}

Marketing and business speak different languages.

The agency reports clicks. Management asks about margins. No one owns the journey from ad to checkout.

{03}

Your tracking leaks. The algorithm guesses.

Without accurate server-side and client-side data, platforms optimise for the wrong things. Your budget is spread across everyone.

{04}

Looks good. Doesn’t sell.

Content made to win awards, not customers. Real results happen when business and creativity work together.

02 / The expertise

Every part.
One goal.

From the first business decision to the final checkout. Strategy, content, advertising and optimisation working towards the same result. No gaps between the parts. No handovers for you to manage.

01

Growth strategy

Your business goals come first. Margins, LTV and what every bit of spend needs to return.

02

Creative & content

Fresh content every week. Podcasts, UGC, founder videos, stills. Whatever actually stops the scroll.

03

Paid media

Meta, Google, TikTok. Creative and budget decisions based on the same numbers.

04

Data & tracking

Tracking that reveals what sells. Not just what gets seen.

05

CRO & retention

Landing pages, checkout, email. More sales from the same traffic. More repeat purchases from the same customers.

03 / The whole picture

Everything is
connected.

We look at the whole business before we touch the ads. Because change one thing and the others move with it.

CAC

What a customer actually costs to acquire. Not what the platform reports.

LTV

What a customer is worth over time. It sets the ceiling for what a purchase may cost.

Return rate

Refunds take margin before it reaches you. We look at why orders come back.

Bestsellers

The products that carry the business. They get the budget and the creative.

Bundles

Turn one purchase into two. Higher order value without buying new traffic.

Margins

After discount, freight and returns. What is left is what we scale.

Pricing

Often the fastest lever there is. A small change in price can beat a small change in media budget.

04 / How we work

Less talk.
More sales.

One ad can take a business from zero to a hundred million. Getting there often takes a hundred ads. That’s why we create something new every week, until the numbers reveal the winners.

Week 1

Find the leak ↗

A review of your ad account, offer, tracking and margins. You get an honest picture.

Weeks 2–4

Build the foundation ↗

Tracking in place, messaging prioritised, first round of creative live.

Every week

Test, learn and scale ↗

Fresh content. New tests. Winners get budget. Losers get switched off.

1

point of contact. From strategy to sales.

7

days between each round of creative.

100%

focused on sales, not clicks.

05 / Next step

WE START
WITH THE NUMBERS.

30 minutes. We look at your ad account and your business, and tell you honestly what’s holding growth back.